The uniqueness of the IoT ULL is that it allows students to experience the thrills and challenges of setting off to develop a novel technological solution with a strong emphasis on entrepreneurship. Innovation which is solely built on “technology push” is doomed to fail commercially. In this ULL students will be constantly challenged to answer the question, who will use my solution? Who will purchase it? (Surprisingly not always the same entity!) And who are my competitors? These inquiries will be supported by external parties (investors and business angles) who will accompany the student team on their journey.