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Titel Becoming the industry standard when standardisation is not standardised Media naam/outlet RSM Discovery Mediatype Televisie Land/Regio Nederland Release datum 25/01/19 Beschrijving We may be unaware of it, but nearly everything we use, from Wi-Fi and 4G internet connections to central heating and direct debit bank cards, has been through a process of standardisation; they contain standard technologies that are used across many products in each sector. These technologies have become the standard in their field, but how do they become established? How does a new product become the standard against its competitors? Researcher Paul Wiegmann of Rotterdam School of Management, Erasmus University (RSM) has studied how standards come into existence. He explains three basic routes for standardisation, but for products to become ‘the standard’, manufacturers must often combine these routes strategically. URL https://discovery.rsm.nl/articles/389-becoming-the-industry-standard-when-standardisation-is-not-standardised/ Personen Paul Moritz Wiegmann Titel Becoming the industry standard when standardisation is not standardised Media naam/outlet RSM Discovery Youtube Channel Mediatype Web Duur / lengte / grootte 4:58 Land/Regio Nederland Release datum 25/01/19 URL https://www.youtube.com/watch?v=cmUxuLtW0HU&feature=emb_title Personen Paul Moritz Wiegmann