The role of a service in consumer perceived value of a product focused offering

  • L. Verbakel

Student thesis: Master

Abstract

Date of Award31 Aug 2014
Original languageEnglish
SupervisorJoost P.M. Wouters (Supervisor 1) & Jeroen J.L. Schepers (Supervisor 2)

Cite this

The role of a service in consumer perceived value of a product focused offering
Verbakel, L. (Author). 31 Aug 2014

Student thesis: Master