The influence of age on the effectiveness of persuasive strategies in a virtual shopping experience

  • S. Liu

Student thesis: Master

Abstract

Date of Award31 Oct 2018
Original languageEnglish
SupervisorJaap R.C. Ham (Supervisor 1) & Wijnand A. IJsselsteijn (Supervisor 2)

Cite this

The influence of age on the effectiveness of persuasive strategies in a virtual shopping experience
Liu, S. (Author). 31 Oct 2018

Student thesis: Master