Date of Award | 29 Jun 2021 |
---|---|
Original language | English |
Supervisor | Astrid D.A.M. Kemperman (Supervisor 1), Aloys W.J. Borgers (Supervisor 2) & Pauline E.W. van den Berg (Supervisor 2) |
The impact of physical retail locations on omnichannel shopping behavior: A transactional data analysis into shopping channel behavior of sports retailing consumers
Student thesis: Master