The effect of received word-of-mouth on given word-of-mouth
: cross level effects of firm and product received word-of-mouth

  • L.V. Dumas

Student thesis: Master

Abstract

Date of Award30 Apr 2010
Original languageEnglish
SupervisorJeroen J.L. Schepers (Supervisor 1) & Josette M.P. Gevers (Supervisor 2)

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