The contribution of marketing specialists to high tech new corporate ventures
: formalization of the marketing function

  • H.H.A. van Oirschot

Student thesis: Master

Date of Award30 Nov 2007
Original languageEnglish
SupervisorJoost P.M. Wouters (Supervisor 1) & Ed J. Nijssen (Supervisor 2)

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Documents

  • 632608

    File: application/pdf, 3.88 MB

    Type: Thesis

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