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Servitization and the transition from cost-to value-based selling
: Lessons from a B2B manufacturing firm

  • T.R. Wiersma

Student thesis: Master

Date of Award30 Apr 2021
Original languageEnglish
SupervisorGeorgios Papachristos (Supervisor 1), Sharon A.M. Dolmans (Supervisor 2) & Néomie Raassens (Supervisor 2)

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