New service development in order to increase customer loyalty and to differentiate from competitors
: combining platform-based development with sequential new service development models

  • Susanne Kuylman

Student thesis: Master

Abstract

Date of Award30 Nov 2005
Original languageEnglish
SupervisorA. de Jong (Supervisor 1)

Cite this

New service development in order to increase customer loyalty and to differentiate from competitors: combining platform-based development with sequential new service development models
Kuylman, S. (Author). 30 Nov 2005

Student thesis: Master