Abstract
| Date of Award | 30 Sep 2016 |
|---|---|
| Original language | English |
| Supervisor | Astrid D.A.M. Kemperman (Supervisor 1), Aloys W.J. Borgers (Supervisor 2) & Robert Dackus (External coach) |
Mobile promotions as an omni-channel marketing strategy in Dutch shopping centers: a study into the effects of mobile promotions on consumers' shopping behavior
Student thesis: Master