Date of Award | 30 Sep 2016 |
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Original language | English |
Supervisor | Astrid D.A.M. Kemperman (Supervisor 1), Aloys W.J. Borgers (Supervisor 2) & Robert Dackus (External coach) |
Mobile promotions as an omni-channel marketing strategy in Dutch shopping centers: a study into the effects of mobile promotions on consumers' shopping behavior
Student thesis: Master