Mobile promotions as an omni-channel marketing strategy in Dutch shopping centers
: a study into the effects of mobile promotions on consumers' shopping behavior

  • R.W.F. Vos

Student thesis: Master

Date of Award30 Sep 2016
Original languageEnglish
SupervisorAstrid D.A.M. Kemperman (Supervisor 1), Aloys W.J. Borgers (Supervisor 2) & Robert Dackus (External coach)

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