Localized persuasive technology
: the influence of trigger motivation and trigger localization on the persuasiveness of in-shop triggers

  • F.T.W. Basten

Student thesis: Master

Abstract

Date of Award30 Nov 2014
Original languageEnglish
SupervisorJaap R.C. Ham (Supervisor 1) & C.J.H. Midden (Supervisor 2)

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