Increasing the chances of successful market entry through customer co-creation partnerships with client firms in a B2B domain: A guide for nascent entrepreneurs
: A multiple-case study on how entrepreneurs implement customer co-creation partnerships with client firms within the NPD process of their B2B start-up

  • M. Sala

Student thesis: Master

Date of Award31 May 2022
Original languageEnglish
SupervisorAnnelies S.A. Bobelyn (Supervisor 1), Arjan Markus (Supervisor 2) & Isabelle M.M.J. Reymen (Supervisor 2)

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