Increasing new venture potential
: design and validation of a format business plan to increase start-ups success rates

  • G. Bogaert
  • C. Kalyanapu

Student thesis: Master


For any High-Tech start-up there are high failure rates and the chancesof failing are even higher if company enters into a new market with a new product. The start-ups failure rate was 42% within three and a half years after start-up, and 33% for hightech start-ups after five years. The failure factors were identified and studied which were categorized into internal and external factors. It was also concluded that external factors can't be controlled by the company, so a hypothesis was formulated i.e. "having a good internol foundation will reduce the influence of external factors and increases the success chances". Ultimately the study results in formulating a new improved business plan (BP) design which includes a business flow model (BFM). The BFM model includes a selection of strategy, asset management, business model and resource and process management. This design is validated through a panel of experts to prove the hypothesis. The high tech start-up of the authors, based on this format, successfully joined several stimulating programs and set up their first pilot within six months.
Date of Award31 Aug 2010
Original languageEnglish
SupervisorW.F. Schaefer (Supervisor 1) & E.G.J. Blokhuis (Supervisor 2)

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