Improving consumer acceptance of third generation mobile services
: development and empirical validation of the technology readiness acceptance model and replication and extension of the technology readiness taxonomy

  • M.F.P. van 't Land

Student thesis: Master

Abstract

Date of Award31 Aug 2006
Original languageEnglish
SupervisorJoost P.M. Wouters (Supervisor 1) & M.G.M. Wetzels (Supervisor 2)

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