Improving consumer acceptance of third generation mobile services
: development and empirical validation of the technology readiness acceptance model and replication and extension of the technology readiness taxonomy

  • M.F.P. van 't Land

Student thesis: Master

Abstract

Date of Award31 Aug 2006
Original languageEnglish
SupervisorJoost P.M. Wouters (Supervisor 1) & M.G.M. Wetzels (Supervisor 2)

Cite this

Improving consumer acceptance of third generation mobile services: development and empirical validation of the technology readiness acceptance model and replication and extension of the technology readiness taxonomy
van 't Land, M. F. P. (Author). 31 Aug 2006

Student thesis: Master