How to create effective ads
: how does digital advertisement effectiveness correspond with exposure time and type of advertisement processing (central/peripheral)?

  • T.L. Holkema

Student thesis: Master

Abstract

Date of Award29 Sep 2017
Original languageEnglish
SupervisorJaap R.C. Ham (Supervisor 1), Martijn C. Willemsen (Supervisor 2) & Chris C.P. Snijders (Supervisor 2)

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