How much should you listen to your customers?
: a customer-centric approach to determine optimal contact frequency for CRM communications

  • A.J. Mattila

Student thesis: Master

Date of Award28 Feb 2014
Original languageEnglish
SupervisorEd J. Nijssen (Supervisor 1) & A. de Jong (Supervisor 2)

Cite this

Documents

  • full text

    File: application/pdf, 499 KB

    Type: Thesis

'