How a market intelligence system can add value to the decision making process of NPD and sales
: a design science approach

  • J.J.J. van Kesteren

Student thesis: Master

Abstract

Date of Award31 Oct 2012
Original languageEnglish
SupervisorEd J. Nijssen (Supervisor 1) & Isabelle M.M.J. Reymen (Supervisor 2)

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