Framing and managing the categorisation and adoption of a hybrid product by its potential customers in the Dutch healthcare arena

  • S.R.A. Doomernik

Student thesis: Master

Date of Award31 Mar 2014
Original languageEnglish
SupervisorEd J. Nijssen (Supervisor 1) & Joost P.M. Wouters (Supervisor 2)

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    File: application/pdf, 2.88 MB

    Type: Thesis

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