Effective steering of customer journeys via context-aware recommendations
: introducing OARA, the Order Aware Recommendation Approach

  • J.A.J. Goossens

Student thesis: Master

Date of Award29 Oct 2018
Original languageEnglish
SupervisorMarwan Hassani (Supervisor 1), Mike Neergaard (External coach) & H. (Rik) Eshuis (Supervisor 2)

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