Effective steering of customer journeys via context-aware recommendations
: introducing OARA, the Order Aware Recommendation Approach

  • J.A.J. Goossens

Student thesis: Master

Abstract

Date of Award29 Oct 2018
Original languageEnglish
SupervisorMarwan Hassani (Supervisor 1), Mike Neergaard (External coach) & H. (Rik) Eshuis (Supervisor 2)

Cite this

Effective steering of customer journeys via context-aware recommendations: introducing OARA, the Order Aware Recommendation Approach
Goossens, J. A. J. (Author). 29 Oct 2018

Student thesis: Master