Driving consumer engagement through online social influencers
: an empirical investigation of content orientations and characteristics using mixed effects modeling

  • J. van Ooijen

Student thesis: Master

Abstract

Date of Award30 Aug 2019
Original languageEnglish
SupervisorShantanu Mullick (Supervisor 1), NĂ©omie Raassens (Supervisor 2) & Sarah E.C. Gelper (Supervisor 2)

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