Does recording consumer buying behavior influence future buying behavior?
: a study of measurement reactivity effect in mobile-based self-reported measurement towards snacks purchasing behavior

  • Mohammad Rizky Nur Iman

Student thesis: Master

Date of Award30 Oct 2020
Original languageEnglish
SupervisorShantanu Mullick (Supervisor 1) & Néomie Raassens (Supervisor 2)

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