Discovering and profiling e-shopper segments by channel attribute importance and consumer characteristics for three specific e-channels

  • J. Brugmans

Student thesis: Master

Date of Award30 Nov 2013
Original languageEnglish
SupervisorEd J. Nijssen (Supervisor 1) & A. de Jong (Supervisor 2)

Cite this

Documents

  • full text

    File: application/pdf, 2.44 MB

    Type: Thesis

'