Detailing the Norton-Bass model to allow product-specific forecasts
: incorporating the influence of online opinion leaders using Twitter

  • G. Bullens

Student thesis: Master

Date of Award31 Jan 2013
Original languageEnglish
SupervisorJoost P.M. Wouters (Supervisor 1) & Ed J. Nijssen (Supervisor 2)

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    File: application/pdf, 3.42 MB

    Type: Thesis

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