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Customer involvement methods for radical products
: developing a framework to select appropriate customer involvement methods in each stage of the NPD process for B2B companies

  • S. Meertens

Student thesis: Master

Date of Award31 Mar 2015
Original languageEnglish
SupervisorJeroen J.L. Schepers (Supervisor 1) & Myriam M.A.H. Cloodt (Supervisor 2)

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