Abstract
| Date of Award | 30 Apr 2020 |
|---|---|
| Original language | English |
| Supervisor | Duygu Keskin (Supervisor 1), Myriam M.A.H. Cloodt (Supervisor 2) & Katrin Eling (Supervisor 2) |
Customer involvement in selling product-service systems: integrating the customer perspective into the B2B sales process to design and assess product-service systems
Student thesis: Master