Customer involvement in selling product-service systems
: integrating the customer perspective into the B2B sales process to design and assess product-service systems

  • K.S. Raghoebardajal

Student thesis: Master

Abstract

Date of Award30 Apr 2020
Original languageEnglish
SupervisorDuygu Keskin (Supervisor 1), Myriam M.A.H. Cloodt (Supervisor 2) & Katrin Eling (Supervisor 2)

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