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Combining goods and services in the capital goods industry
: what are the effects of perceived product and service quality on brand reputation and loyalty?

  • N.A.M. van de Ligt

Student thesis: Master

Date of Award31 Aug 2014
Original languageEnglish
SupervisorJeroen J.L. Schepers (Supervisor 1) & Néomie Raassens (Supervisor 2)

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  • full text

    File: application/pdf, 566 KB

    Type: Thesis

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