Branding Genius Loci
: the importance of analyzing the stakeholders' competences regarding a brownfield redevelopment project before creating the brand

  • N.P.W.C. Opbroek

Student thesis: Master

Abstract

Date of Award24 Feb 2015
Original languageEnglish
SupervisorL.A.M.C. van de Ven (Supervisor 1) & B. Glumac (Supervisor 2)

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