Beyond adoption
: customer classification as a method to predict use behaviour for innovative products

  • Y.H.J. Kleuskens

Student thesis: Master

Abstract

Date of Award30 Apr 2007
Original languageEnglish
SupervisorYuan Lu (Supervisor 1) & J.B.O.S. (Jean-Bernard) Martens (Supervisor 2)

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    File: application/pdf, 5.44 MB

    Type: Thesis

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