Beyond adoption

: customer classification as a method to predict use behaviour for innovative products

  • Y.H.J. Kleuskens

Student thesis: Master

Abstract

Date of Award30 Apr 2007
Original languageEnglish
SupervisorYuan Lu (Supervisor 1) & J.B.O.S. (Jean-Bernard) Martens (Supervisor 2)

Cite this

Beyond adoption: customer classification as a method to predict use behaviour for innovative products
Kleuskens, Y. H. J. (Author). 30 Apr 2007

Student thesis: Master