Better customer retention with a multi-class customer churn prediction model that incorporates past customer churn reasons to drive proactively marketing actions
: A unique customer churn prediction model that incorporates in-house information about past churn reasons in the dataset

  • Joelle J.M. van Beers

Student thesis: Master

Date of Award23 Dec 2022
Original languageEnglish
SupervisorEd J. Nijssen (Supervisor 1), Remco M. Dijkman (Supervisor 2) & Jeroen J.L. Schepers (Supervisor 2)

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