| Date of Award | 31 Aug 2017 |
|---|---|
| Original language | English |
| Supervisor | T.J.G. Peeters (Supervisor 1), W. (Michel) van der Borgh (Supervisor 2) & Jeroen J.L. Schepers (Supervisor 2) |
A research to determine towards which type of accounts social selling is perceived to be most effective: evaluating the acquisition versus retention and key account versus non-key account trade-off in a smart solution context
Student thesis: Master