A framework to derive segment definitions for web analytics suites based on customer cross channel usage behavior

Student thesis: Master

Abstract

Date of Award31 Mar 2009
Original languageEnglish
SupervisorMykola Pechenizkiy (Supervisor 1)

Cite this

A framework to derive segment definitions for web analytics suites based on customer cross channel usage behavior
Budziak, G. (Author). 31 Mar 2009

Student thesis: Master