A customer segmentation based on multichannel use at a retailer in the ICT industry

  • E.S.M. van Lieshout

Student thesis: Master

Abstract

Date of Award31 Dec 2010
Original languageEnglish
SupervisorJeroen J.L. Schepers (Supervisor 1) & U. Konus (Supervisor 2)

Cite this

A customer segmentation based on multichannel use at a retailer in the ICT industry
van Lieshout, E. S. M. (Author). 31 Dec 2010

Student thesis: Master