Your Customers Don’t Want Your Products, They Want their Effects: And This Is not Always Easy To Achieve

Research output: Other contribution › Professional

Keywords

@misc{82d7f3fa703a4eafb9d612bd2d2ba944,

title = "Your Customers Don{\textquoteright}t Want Your Products, They Want their Effects: And This Is not Always Easy To Achieve",

keywords = "Outcome Business",

author = "Grefen, {Paul W.P.J.}",

year = "2021",

month = apr,

day = "13",

language = "English",

publisher = "IRM UK",

type = "Other",

}