You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

L.M. Bouten, F. Secomandi, H.M.J.J. Snelders, H.J. Hultink

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationFlexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, Reykjavik, Iceland, 22-25 May 2007
    Editors S.n.
    PublisherEMAC
    Pages314-
    ISBN (Print)997-99483-5-3
    Publication statusPublished - 2007

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