Wind of changes: marketing strategies in the wine trade

A. Lindgreen, M. Beverland

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing in a changing world: Scope, opportunities and challenges: Proceedings of the annual conference of the European Marketing Academy
EditorsM. Farhangmehr
Place of PublicationBraga
PublisherUniversity of Minho
Publication statusPublished - 2002

Cite this