Wind of changes: marketing strategies in the wine trade

A. Lindgreen; M. Beverland

Wind of changes: marketing strategies in the wine trade

A. Lindgreen, M. Beverland

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the annual conference of the European Marketing Academy
Editors	M. Farhangmehr
Place of Publication	Braga
Publisher	University of Minho
Publication status	Published - 2002

Cite this

@inproceedings{5cfc765161e44077af2764cdabb5e5c4,

title = "Wind of changes: marketing strategies in the wine trade",

author = "A. Lindgreen and M. Beverland",

year = "2002",

language = "English",

editor = "M. Farhangmehr",

booktitle = "Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the annual conference of the European Marketing Academy",

publisher = "University of Minho",

}

Wind of changes: marketing strategies in the wine trade. / Lindgreen, A.; Beverland, M.
Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the annual conference of the European Marketing Academy. ed. / M. Farhangmehr. Braga: University of Minho, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review