Why is quality no longer enough? Strategic marketing evolution in the wine industry

M. Beverland, A. Lindgreen, P. Bretherton

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the International Colloquium in Wine Marketing 2003, 26-27 July
Editors	L. Lockshin, C. Rungie
Place of Publication	Adelaide
Publisher	University of South Australia
Publication status	Published - 2003

Cite this

@inproceedings{168409450dd54f99a47d498eabf8771d,

title = "Why is quality no longer enough? Strategic marketing evolution in the wine industry",

author = "M. Beverland and A. Lindgreen and P. Bretherton",

year = "2003",

language = "English",

editor = "L. Lockshin and C. Rungie",

booktitle = "Proceedings of the International Colloquium in Wine Marketing 2003, 26-27 July",

publisher = "University of South Australia",

}

Why is quality no longer enough? Strategic marketing evolution in the wine industry. / Beverland, M.; Lindgreen, A.; Bretherton, P.
Proceedings of the International Colloquium in Wine Marketing 2003, 26-27 July. ed. / L. Lockshin; C. Rungie. Adelaide: University of South Australia, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Why is quality no longer enough? Strategic marketing evolution in the wine industry

AU - Beverland, M.

AU - Lindgreen, A.

AU - Bretherton, P.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - Proceedings of the International Colloquium in Wine Marketing 2003, 26-27 July

A2 - Lockshin, L.

A2 - Rungie, C.

PB - University of South Australia

CY - Adelaide

ER -