Why is quality no longer enough? Strategic marketing evolution in the wine industry

M. Beverland, A. Lindgreen, P. Bretherton

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Colloquium in Wine Marketing 2003, 26-27 July
EditorsL. Lockshin, C. Rungie
Place of PublicationAdelaide
PublisherUniversity of South Australia
Publication statusPublished - 2003

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