Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

1 Downloads (Pure)

Original language	English
Title of host publication	AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida
Subtitle of host publication	Better Marketing for a Better World
Editors	R. Chandy, J. Inman, C. Moorman
Publisher	American Marketing Association
Number of pages	20
Publication status	Published - 2017
Event	AMA Winter Educators' Conference 2017: Better Marketing for a Better World - Orlanda, Florida, United States Duration: 17 Feb 2017 → 19 Feb 2017

Conference	AMA Winter Educators' Conference 2017
Country/Territory	United States
City	Orlanda, Florida
Period	17/02/17 → 19/02/17

Cite this

van der Borgh, W., de Jong, A., & Nijssen, E. J. (2017). Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit. In R. Chandy, J. Inman, & C. Moorman (Eds.), AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida: Better Marketing for a Better World (AMA Educators Proceedings; Vol. 27). American Marketing Association.

van der Borgh, W. ; de Jong, A. ; Nijssen, E.J. / Why helping peers does not always make you poor : the contingent role of common and unique position within the sales unit. AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida: Better Marketing for a Better World. editor / R. Chandy ; J. Inman ; C. Moorman. American Marketing Association, 2017. (AMA Educators Proceedings).

@inproceedings{36945626a7ac4312a398174b81bcff7d,

title = "Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit",

author = "\{van der Borgh\}, W. and \{de Jong\}, A. and E.J. Nijssen",

year = "2017",

language = "English",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

editor = "R. Chandy and J. Inman and C. Moorman",

booktitle = "AMA Winter Educators{\textquoteright} Conference Proceedings, 17-19 Februari 2017, Orlando, Florida",

address = "United States",

note = "AMA Winter Educators' Conference 2017 : Better Marketing for a Better World ; Conference date: 17-02-2017 Through 19-02-2017",

}

van der Borgh, W, de Jong, A & Nijssen, EJ 2017, Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit. in R Chandy, J Inman & C Moorman (eds), AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida: Better Marketing for a Better World. AMA Educators Proceedings, vol. 27, American Marketing Association, AMA Winter Educators' Conference 2017, Orlanda, Florida, United States, 17/02/17.

Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit. / van der Borgh, W.; de Jong, A.; Nijssen, E.J.
AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida: Better Marketing for a Better World. ed. / R. Chandy; J. Inman; C. Moorman. American Marketing Association, 2017. (AMA Educators Proceedings; Vol. 27).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Why helping peers does not always make you poor

T2 - AMA Winter Educators' Conference 2017

AU - van der Borgh, W.

AU - de Jong, A.

AU - Nijssen, E.J.

PY - 2017

Y1 - 2017

M3 - Conference contribution

T3 - AMA Educators Proceedings

BT - AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida

A2 - Chandy, R.

A2 - Inman, J.

A2 - Moorman, C.

PB - American Marketing Association

Y2 - 17 February 2017 through 19 February 2017

ER -

van der Borgh W, de Jong A, Nijssen EJ. Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit. In Chandy R, Inman J, Moorman C, editors, AMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida: Better Marketing for a Better World. American Marketing Association. 2017. (AMA Educators Proceedings).