Why helping peers does not always make you poor: the contingent role of common and unique position within the sales unit

W. van der Borgh, A. de Jong, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationAMA Winter Educators’ Conference Proceedings, 17-19 Februari 2017, Orlando, Florida
Subtitle of host publicationBetter Marketing for a Better World
EditorsR. Chandy, J. Inman, C. Moorman
PublisherAmerican Marketing Association (AMA)
Number of pages20
Publication statusPublished - 2017
EventAMA Winter Educators' Conference 2017: Better Marketing for a Better World - Orlanda, Florida, United States
Duration: 17 Feb 201719 Feb 2017

Publication series

NameAMA Educators Proceedings


ConferenceAMA Winter Educators' Conference 2017
Country/TerritoryUnited States
CityOrlanda, Florida

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