When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

L.M. Bouten, F. Secomandi, H.J. Hultink, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publication14th International Product Development Management Conference
    EditorsA. Fernandes, A. Teixeira, R. Jorge, Natal
    Place of PublicationPorto
    PublisherUniversidade do Porto
    Pages529-536
    Publication statusPublished - 2007

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