Original language | English |
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Title of host publication | 14th International Product Development Management Conference |
Editors | A. Fernandes, A. Teixeira, R. Jorge, Natal |
Place of Publication | Porto |
Publisher | Universidade do Porto |
Pages | 529-536 |
Publication status | Published - 2007 |
When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products
L.M. Bouten, F. Secomandi, H.J. Hultink, H.M.J.J. Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review