When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

L.M. Bouten; F. Secomandi; H.J. Hultink; H.M.J.J. Snelders

When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

L.M. Bouten, F. Secomandi, H.J. Hultink, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	14th International Product Development Management Conference
Editors	A. Fernandes, A. Teixeira, R. Jorge, Natal
Place of Publication	Porto
Publisher	Universidade do Porto
Pages	529-536
Publication status	Published - 2007

Cite this

@inproceedings{38869690e2ff4591b65eb5d5b9221939,

title = "When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products",

author = "L.M. Bouten and F. Secomandi and H.J. Hultink and H.M.J.J. Snelders",

year = "2007",

language = "English",

pages = "529--536",

editor = "A. Fernandes and A. Teixeira and {Jorge, Natal}, R.",

booktitle = "14th International Product Development Management Conference",

publisher = "Universidade do Porto",

}

When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products. / Bouten, L.M.; Secomandi, F.; Hultink, H.J.; Snelders, H.M.J.J.

14th International Product Development Management Conference. ed. / A. Fernandes; A. Teixeira; R. Jorge, Natal. Porto : Universidade do Porto, 2007. p. 529-536.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

AU - Bouten, L.M.

AU - Secomandi, F.

AU - Hultink, H.J.

AU - Snelders, H.M.J.J.

PY - 2007

Y1 - 2007

M3 - Conference contribution

SP - 529

EP - 536

BT - 14th International Product Development Management Conference

A2 - Fernandes, A.

A2 - Teixeira, A.

A2 - Jorge, Natal, R.

PB - Universidade do Porto

CY - Porto

ER -