What if you surprise your customers... will they be more satisfied/? findings from a pilot experiment

J. Vanhamme, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Advances in consumer research annual conference
Editors	P.A. Keller, D.W. Rook
Place of Publication	Valdacosta
Publisher	Association for Consumer Research
Pages	48-53
ISBN (Print)	0-915552-49-3
Publication status	Published - 2003

Name	Advances in Consumer Research
Volume	30
ISSN (Print)	0098-9258

Cite this

@inproceedings{208449e7a78f49aea8c02a2f17002e52,

title = "What if you surprise your customers... will they be more satisfied/? findings from a pilot experiment",

author = "J. Vanhamme and H.M.J.J. Snelders",

year = "2003",

language = "English",

isbn = "0-915552-49-3",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "48--53",

editor = "P.A. Keller and D.W. Rook",

booktitle = "Advances in consumer research annual conference",

address = "United States",

}

What if you surprise your customers... will they be more satisfied/? findings from a pilot experiment. / Vanhamme, J.; Snelders, H.M.J.J.
Advances in consumer research annual conference. ed. / P.A. Keller; D.W. Rook. Valdacosta: Association for Consumer Research, 2003. p. 48-53 (Advances in Consumer Research; Vol. 30).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - What if you surprise your customers... will they be more satisfied/? findings from a pilot experiment

AU - Vanhamme, J.

AU - Snelders, H.M.J.J.

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 0-915552-49-3

T3 - Advances in Consumer Research

SP - 48

EP - 53

BT - Advances in consumer research annual conference

A2 - Keller, P.A.

A2 - Rook, D.W.

PB - Association for Consumer Research

CY - Valdacosta

ER -