What if you surprise your customers... will they be more satisfied/? findings from a pilot experiment

J. Vanhamme, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationAdvances in consumer research annual conference
    EditorsP.A. Keller, D.W. Rook
    Place of PublicationValdacosta
    PublisherAssociation for Consumer Research
    ISBN (Print)0-915552-49-3
    Publication statusPublished - 2003

    Publication series

    NameAdvances in Consumer Research
    ISSN (Print)0098-9258

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