Abstract
Self-tracking technologies (STTs) in the form of smart devices and mobile applications enable consumers to monitor, analyze, and interpret personal performance data on health and physical or financial well-being. As a result of self-tracking, consumers are not only expected to check their personal performance more actively but also to implement service professionals’ advice to improve their well-being more accurately. Despite the growing popularity of STTs, empirical evidence on the extent to which STT use enhances advice compliance remains scant. A field experiment with 538 participants in a health-care setting suggests that STT use does not increase advice compliance per se. Rather, the effectiveness of STTs depends on consumers’ self-efficacy. For consumers low in self-efficacy, STT use can even undermine advice compliance. A lab experiment with 831 participants replicates and generalizes the findings to a nonmedical professional service (i.e., fitness training). As assessments of self-efficacy might be difficult in practice, service providers in health care can use consumers’ body mass index as an easy-to-measure proxy to predict STT effectiveness. Finally, the lab experiment also identifies perceived empowerment and personalization as psychological mechanisms mediating the influence of STT use on advice compliance.
Original language | English |
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Pages (from-to) | 281–298 |
Number of pages | 18 |
Journal | Journal of Service Research |
Volume | 23 |
Issue number | 3 |
DOIs | |
Publication status | Published - Aug 2020 |
Keywords
- Quantified Self
- advice compliance
- field experiment
- self-efficacy
- self-tracking technology
- smart devices
- technology adoption
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What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
Wittkowski, K. (Creator), Klein, J. F. (Creator), Falk, T. (Creator), Schepers, J. J. L. (Creator), Aspara , J. (Creator) & Bergner, K. N. (Creator), SAGE Journals, 14 Feb 2020
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