What about the user in real estate research?

In most Western countries, real estate markets undergo a shift from a supply orientation into a more demand oriented one. The voice of users/customers becomes increasingly important and suppliers have to adjust their methods of operation accordingly. This is not a straightforward adaptation and suppliers are generally in search of novel means to cope with a new situation, in which users or customers demand more control. Traditionally, research in the field of real estate tends to give somewhat more attention to the mutual relations between suppliers and real estate objects compared to those between users and objects.