| Original language | English |
|---|---|
| Title of host publication | Top Marketing Cases: Deel 3 |
| Publisher | Kluwer |
| Pages | 47-70 |
| Publication status | Published - 2003 |
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Van product- naar marktgericht handelen
- J. Rijt, van de
- , S.C. Santema
- , L. Spaas
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional