| Original language | English |
|---|---|
| Title of host publication | Top Marketing Cases: Deel 3 |
| Publisher | Kluwer |
| Pages | 47-70 |
| Publication status | Published - 2003 |
Van product- naar marktgericht handelen
J. Rijt, van de, S.C. Santema, L. Spaas
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional