Van product- naar marktgericht handelen

J. Rijt, van de, S.C. Santema, L. Spaas

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationTop Marketing Cases: Deel 3
PublisherKluwer
Pages47-70
Publication statusPublished - 2003

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