Value creation and supply risk reduction in sourcing projects : effects of purchasing involvement and pro-active market orientation

E. Poucke, P. Matthyssens, A.J. van Weele

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 24th Annual IPSERA Conference, 29 March - 1 April 2015, Amsterdam, The Netherlands
Place of PublicationAmsterdam
PublisherVrije Universiteit Amsterdam
Publication statusPublished - 2015
Eventconference; IPSERA; 2015-03-29; 2015-04-01 -
Duration: 29 Mar 20151 Apr 2015


Conferenceconference; IPSERA; 2015-03-29; 2015-04-01

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