Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling

Ed J. Nijssen, W. (Michel) van der Borgh, Dirk Totzek

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2020 AMA Winter Academic Conference Consumers and Firms in a Global World February 14-16 | San Diego, CA
EditorsBryan Lukas, O.C. Ferrell
PublisherAmerican Marketing Association (AMA)
Number of pages2
ISBN (Print)978-0-87757-006-6
Publication statusPublished - 2020
EventAMA winter Educators' conference - Intercontinental hotel, San Diego, United States
Duration: 14 Feb 202016 Feb 2020

Publication series

NameAMA winter educators' conference
Volume31
ISSN (Print)1054-0806

Conference

ConferenceAMA winter Educators' conference
CountryUnited States
CitySan Diego
Period14/02/2016/02/20

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