Using video prototypes for evaluating design concepts with users : a comparison to usability testing

M.J. Zwinderman; R.A. Leenheer; A. Shirzad; N. Chupriyanov; G. Veugen; Biyong Zhang; P. Markopoulos

doi:10.1007/978-3-642-40480-1_55

Using video prototypes for evaluating design concepts with users : a comparison to usability testing

M.J. Zwinderman, R.A. Leenheer, A. Shirzad, N. Chupriyanov, G. Veugen, Biyong Zhang, P. Markopoulos

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

10 Citations (Scopus)

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Abstract

We present an exploratory study that compared user feedback obtained from evaluating a mobile application versus a reverse engineered video prototype of this same application. The comparison included qualitative and quantitative data analysis. Questionnaire responses regarding user acceptance (UTAUT [8]) and the overall user experience (AttrakDiff [4]) showed no differences. Qualitative analysis of the comments by potential users yielded similar results. Some differences regarding comments pertaining to the fit of the application to its context of use and appreciation of hedonic qualities, warrant investigation in future research. Usability tests seem better suited to identify issues referring to the functionality and data accessed. Overall the results confirm the validity and usefulness of video prototyping, and can help us develop a better understanding of its strengths and weaknesses.

Original language	English
Title of host publication	Human-Computer Interaction – INTERACT 2013
Subtitle of host publication	14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II
Editors	P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, M. Winckler
Place of Publication	Dordrecht
Publisher	Springer
Pages	774-781
ISBN (Print)	978-3-642-40480-1
DOIs	https://doi.org/10.1007/978-3-642-40480-1_55
Publication status	Published - 2013
Event	14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013 - Cape Town, South Africa Duration: 2 Sept 2013 → 6 Sept 2013 Conference number: 14

Conference

Conference	14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013
Abbreviated title	INTERACT 2013
Country/Territory	South Africa
City	Cape Town
Period	2/09/13 → 6/09/13

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Zwinderman, M. J., Leenheer, R. A., Shirzad, A., Chupriyanov, N., Veugen, G., Zhang, B., & Markopoulos, P. (2013). Using video prototypes for evaluating design concepts with users : a comparison to usability testing. In P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, & M. Winckler (Eds.), Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II (pp. 774-781). Springer. https://doi.org/10.1007/978-3-642-40480-1_55

Zwinderman, M.J. ; Leenheer, R.A. ; Shirzad, A. et al. / Using video prototypes for evaluating design concepts with users : a comparison to usability testing. Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II. editor / P. Kotzé ; G. Marsden ; G. Lindgaard ; J. Wesson ; M. Winckler. Dordrecht : Springer, 2013. pp. 774-781

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title = "Using video prototypes for evaluating design concepts with users : a comparison to usability testing",

abstract = "We present an exploratory study that compared user feedback obtained from evaluating a mobile application versus a reverse engineered video prototype of this same application. The comparison included qualitative and quantitative data analysis. Questionnaire responses regarding user acceptance (UTAUT [8]) and the overall user experience (AttrakDiff [4]) showed no differences. Qualitative analysis of the comments by potential users yielded similar results. Some differences regarding comments pertaining to the fit of the application to its context of use and appreciation of hedonic qualities, warrant investigation in future research. Usability tests seem better suited to identify issues referring to the functionality and data accessed. Overall the results confirm the validity and usefulness of video prototyping, and can help us develop a better understanding of its strengths and weaknesses.",

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Zwinderman, MJ, Leenheer, RA, Shirzad, A, Chupriyanov, N, Veugen, G, Zhang, B & Markopoulos, P 2013, Using video prototypes for evaluating design concepts with users : a comparison to usability testing. in P Kotzé, G Marsden, G Lindgaard, J Wesson & M Winckler (eds), Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II. Springer, Dordrecht, pp. 774-781, 14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013, Cape Town, South Africa, 2/09/13. https://doi.org/10.1007/978-3-642-40480-1_55

Using video prototypes for evaluating design concepts with users : a comparison to usability testing. / Zwinderman, M.J.; Leenheer, R.A.; Shirzad, A. et al.
Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II. ed. / P. Kotzé; G. Marsden; G. Lindgaard; J. Wesson; M. Winckler. Dordrecht: Springer, 2013. p. 774-781.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Zwinderman, M.J.

AU - Leenheer, R.A.

AU - Shirzad, A.

AU - Chupriyanov, N.

AU - Veugen, G.

AU - Zhang, Biyong

AU - Markopoulos, P.

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N2 - We present an exploratory study that compared user feedback obtained from evaluating a mobile application versus a reverse engineered video prototype of this same application. The comparison included qualitative and quantitative data analysis. Questionnaire responses regarding user acceptance (UTAUT [8]) and the overall user experience (AttrakDiff [4]) showed no differences. Qualitative analysis of the comments by potential users yielded similar results. Some differences regarding comments pertaining to the fit of the application to its context of use and appreciation of hedonic qualities, warrant investigation in future research. Usability tests seem better suited to identify issues referring to the functionality and data accessed. Overall the results confirm the validity and usefulness of video prototyping, and can help us develop a better understanding of its strengths and weaknesses.

AB - We present an exploratory study that compared user feedback obtained from evaluating a mobile application versus a reverse engineered video prototype of this same application. The comparison included qualitative and quantitative data analysis. Questionnaire responses regarding user acceptance (UTAUT [8]) and the overall user experience (AttrakDiff [4]) showed no differences. Qualitative analysis of the comments by potential users yielded similar results. Some differences regarding comments pertaining to the fit of the application to its context of use and appreciation of hedonic qualities, warrant investigation in future research. Usability tests seem better suited to identify issues referring to the functionality and data accessed. Overall the results confirm the validity and usefulness of video prototyping, and can help us develop a better understanding of its strengths and weaknesses.

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Zwinderman MJ, Leenheer RA, Shirzad A, Chupriyanov N, Veugen G, Zhang B et al. Using video prototypes for evaluating design concepts with users : a comparison to usability testing. In Kotzé P, Marsden G, Lindgaard G, Wesson J, Winckler M, editors, Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part II. Dordrecht: Springer. 2013. p. 774-781 doi: 10.1007/978-3-642-40480-1_55

Using video prototypes for evaluating design concepts with users : a comparison to usability testing

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