Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies

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Abstract

A vast majority of people with motor disabilities cannot be part of the today's digital society, due to the difficulties they face in using conventional interfaces (i.e., mouse and keyboard) for computer operation. The MAMEM project aims at facilitating the social inclusion of these people by developing a technology that allows computer operation, solely by using the eyes and mind. However, training is one of the key factors affecting the users' technology acceptance. Game-based computer training including persuasive strategies could be an effective way to influence user beliefs and behaviors regarding a novel system. Tailoring these strategies to an individual level is a promising way to increase the effectiveness of a persuasive game. In the current paper, we briefly discuss the theoretical development of a persuasive game-based training for the MAMEM technology, as well as how we used tailored communication strategies to further enhance user technology acceptance. The development of such a tailored persuasive game will be essential for increasing acceptance and usage of assistive technology but also for the scientific insights in personalization of persuasion.

Original languageEnglish
Title of host publicationProceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology
PublisherCEUR-WS.org
Pages91-96
Number of pages6
Publication statusPublished - 1 Jan 2017
Event2nd International Workshop on Personalization in Persuasive Technology (PPT 2017) - Amsterdam, Netherlands
Duration: 3 Apr 20176 Apr 2017
Conference number: 2

Publication series

NameCEUR Workshop Proceedings
Volume1833
ISSN (Print)1613-0073

Conference

Conference2nd International Workshop on Personalization in Persuasive Technology (PPT 2017)
Abbreviated titlePPT2017
CountryNetherlands
CityAmsterdam
Period3/04/176/04/17
OtherPart of 12th International Conference on Persuasive Technology (PERSUASIVE 2017)

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Keywords

  • Assistive technology
  • Persuasion
  • Tailoring
  • Technology acceptance

Cite this

Fountoukidou, S., Ham, J. R. C., Midden, C. J. H., & Matzat, U. (2017). Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. In Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology (pp. 91-96). (CEUR Workshop Proceedings; Vol. 1833). CEUR-WS.org.