Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies

S. Fountoukidou; J.R.C. Ham; C.J.H. Midden; U. Matzat

Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies

S. Fountoukidou, J.R.C. Ham, C.J.H. Midden, U. Matzat

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

A vast majority of people with motor disabilities cannot be part of the today's digital society, due to the difficulties they face in using conventional interfaces (i.e., mouse and keyboard) for computer operation. The MAMEM project aims at facilitating the social inclusion of these people by developing a technology that allows computer operation, solely by using the eyes and mind. However, training is one of the key factors affecting the users' technology acceptance. Game-based computer training including persuasive strategies could be an effective way to influence user beliefs and behaviors regarding a novel system. Tailoring these strategies to an individual level is a promising way to increase the effectiveness of a persuasive game. In the current paper, we briefly discuss the theoretical development of a persuasive game-based training for the MAMEM technology, as well as how we used tailored communication strategies to further enhance user technology acceptance. The development of such a tailored persuasive game will be essential for increasing acceptance and usage of assistive technology but also for the scientific insights in personalization of persuasion.

Original language	English
Title of host publication	Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology
Publisher	CEUR-WS.org
Pages	91-96
Number of pages	6
Publication status	Published - 1 Jan 2017
Event	2nd International Workshop on Personalization in Persuasive Technology (PPT 2017) - Amsterdam, Netherlands Duration: 3 Apr 2017 → 6 Apr 2017 Conference number: 2

Publication series

Name	CEUR Workshop Proceedings
Volume	1833
ISSN (Print)	1613-0073

Conference

Conference	2nd International Workshop on Personalization in Persuasive Technology (PPT 2017)
Abbreviated title	PPT2017
Country/Territory	Netherlands
City	Amsterdam
Period	3/04/17 → 6/04/17
Other	Part of 12th International Conference on Persuasive Technology (PERSUASIVE 2017)

Keywords

Assistive technology
Persuasion
Tailoring
Technology acceptance

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Fountoukidou, S., Ham, J. R. C., Midden, C. J. H., & Matzat, U. (2017). Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. In Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology (pp. 91-96). (CEUR Workshop Proceedings; Vol. 1833). CEUR-WS.org.

Fountoukidou, S. ; Ham, J.R.C. ; Midden, C.J.H. et al. / Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology. CEUR-WS.org, 2017. pp. 91-96 (CEUR Workshop Proceedings).

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abstract = "A vast majority of people with motor disabilities cannot be part of the today's digital society, due to the difficulties they face in using conventional interfaces (i.e., mouse and keyboard) for computer operation. The MAMEM project aims at facilitating the social inclusion of these people by developing a technology that allows computer operation, solely by using the eyes and mind. However, training is one of the key factors affecting the users' technology acceptance. Game-based computer training including persuasive strategies could be an effective way to influence user beliefs and behaviors regarding a novel system. Tailoring these strategies to an individual level is a promising way to increase the effectiveness of a persuasive game. In the current paper, we briefly discuss the theoretical development of a persuasive game-based training for the MAMEM technology, as well as how we used tailored communication strategies to further enhance user technology acceptance. The development of such a tailored persuasive game will be essential for increasing acceptance and usage of assistive technology but also for the scientific insights in personalization of persuasion.",

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Fountoukidou, S, Ham, JRC, Midden, CJH & Matzat, U 2017, Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. in Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology. CEUR Workshop Proceedings, vol. 1833, CEUR-WS.org, pp. 91-96, 2nd International Workshop on Personalization in Persuasive Technology (PPT 2017), Amsterdam, Netherlands, 3/04/17.

Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. / Fountoukidou, S.; Ham, J.R.C.; Midden, C.J.H. et al.
Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology. CEUR-WS.org, 2017. p. 91-96 (CEUR Workshop Proceedings; Vol. 1833).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Fountoukidou S, Ham JRC, Midden CJH, Matzat U. Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies. In Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology. CEUR-WS.org. 2017. p. 91-96. (CEUR Workshop Proceedings).

Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies

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